Oblique

Beauty Copywriter

 Oblique is a London-based brand that offers comprehensive beauty treatments at a premium level. Commissioned by Mariana Eidelkind, the founder, I revamped Oblique’s website and developed the brand’s tone of voice. Through copyediting and strategic SEO enhancements, I fine-tuned existing content and crafted new copies that highlighted Oblique’s unique selling points in the field of aesthetic treatments. Having distilled the brand's essence, I created a signature communication strategy for Oblique's team to guide their entire written communication.