Copywriter’s Bio
Daria Malich
My copywriting journey began in 2014 when I developed branding and communications for Manna Dew, the UK's first premium gluten-free brand.
Driven by a passion for writing and all things refined, I have continued honing my craft through copywriting and journalism. Over the years, I have contribute to multiple prestigious publications, such as Vogue, Harper's Bazaar, L'Officiel, and Luxury International Magazine.
I joined Luxury International Magazine in 2021, creating editorial content for the publication while also managing a portfolio of high-profile advertising clients, comprising iconic luxury hotels, Michelin-star restaurants, leading names in skincare, and fashion brands.
In 2022, I was promoted to the position of CEO, which marked a pivotal turn in my career.
The leadership role presented valuable opportunities to broaden and deepened my understanding of the luxury sector, allowing me to experience first-hand the nuances of this unique and rapidly evolving industry.
Now, as a freelance copywriter, I collaborate with brands worldwide, offering my services to guide and support them on their journey to success. Working closely with brand founders and CEOs, I am honoured to be entrusted with fulfilling brands' marketing potential, making their communication stand out, delight, and entertain; converting their audience into satisfied buyers.
“Daria was recommended to me as a professional copywriter to help us revamp our website, and it was a real delight to work alongside her. Daria definitely understands the industry language and trends, and was very helpful in creating our brand tone of voice, which is incredibly useful for us going forward. Daria is a very dedicated and hard-working individual who really cares for the end result. I am very happy I had chose to work with her.”
Mariana Eidelkind
Founder, Oblique Beauty
What Does a Brand Copywriter Do?
To put it very simply – a brand copywriter uses the right words to make your brand shine on the page.
Working internationally, I refine brand communication strategy to:
Inform
Entertain
Persuade
Convert readers into customers
Achievement of these goals relies on one essential factor … you MUST be memorable.
So how do you make sure your brand is memorable?
With a well-told story, of course!
Working with your unique brand story, marketing materials, and value proposition, I will distill your USPs and ensure they are clearly communicate to your target audience.
“I am very grateful to Daria for creating a stunning article for us. She truly grasped the concept of our brand and effectively showcased Tivioli’s journey and direction. Her writing exudes style, confidence, and grace. I highly recommend her as an exceptionally skilled copywriter.”
Clemente Tivioli
Creative Director, Tivioli
On-Page SEO
Grammar and eloquence are essential but not enough.
Persuasion and enticement go a long way, but only so far.
In order for potential clients to find you online, it's crucial that Google to recognises your website as relevant to the search query.
Weaving strategic keywords into your web copy, I will increase its potential to outranks your competitors, promoting your website to a level that meets your clients head-on, communicating your value, charisma, and expertise in the clearest, most persuasive way.